Customer perception on online banking A case study of tirunelveli district in tamil nadu

ABSTRACT Technology has been playing an important role in human life. Technology itself created its world in the globe of human beings. Internet banking in India is emerging trend in the banking sectors. The research is an attempt to study about consumer perception on online banking. The study is conducted among customers who are using online banking in the area of Tirunelveli district, Tamilnadu. The study shows that still customers have a fear of hacking of accounts and thus do not go for internet banking. The study also shows that among the varied e-banking services, only ATM Cum Debit Card is more popular among customers.

Type: 
Management
Authors Name: 
Subramanian.K, Kennedy, Mary