Recommendations from the Ph.D Reseach Work on Marketing of Higher Education Institutes in India- A Study of the Selected Management Institutes

Abstract

Extensive studies have been conducted on quality parameters of higher education institutes in India. Recent times have witnessed the huge growth in numbers of the management education institutes in India. To keep afloat in this competitive market, management institutes devise and work on various strategies to provide quality teaching and value added qualifications. Majority of the surveyed institutes try to enhance the value/marketability of their management programme through various products/services, in theform of new courses/related program or enhancement of the current management programme. This prompted the study on, “Marketing of Higher Education Institutes in India: A Study ofthe Selected Management Institutes”. Fifteen samples i.e. Six and Nine Management Institutes from the Eastern and the North-Western Zones respectively, were selected for the study. The major parameters of the study included verifying the ongoing marketing plans and policies of the surveyed institutes imparting management programme; marketing mix elements that the institutes are following/gearing up in order to provide quality enriched services, design and work on the marketing strategies and achieve the competitive advantage and to identify measures for improving present marketing scenario of higher educational institutes, imparting managementprogramme.

Type: 
Management
Authors Name: 
Bikash Gogoi