Service Strategy Model for Paradigm Shift- A Global Prospective

Abstract
In present liberalized, privatized and globalised era world economy is characterized as a
service economy due to the increasing importance and share of the service sector in the
economies of most developed and developing countries. All developing nations have invariably
experienced a shift from agriculture to industry and then to the service sector as the main stay
of the economy. This shift has also brought about a change in the definition of goods and
services themselves. No longer are goods consideredseparate from services. Mass production
manufacturing model of services are shifting towards numerous micro markets, each with its
own wants, perceptions, and preferences and buying,criteria .As companies find it harder and
harder to differentiate their physical products, and they turn to services differentiation, This
research paper show paradigm shift in service industries with pertinent paradigm shift in IT
service.

Type: 
Management
Authors Name: 
Gyan Mani Singh Chauhan, Dr. C. Anbalagan