The term reverse innovation or trickle up innovation was first coined by Vijay Govindrajan, Chris Trimble and Jeffery Immelt (2011). ‗Reverse innovation‘ refers to the case where an innovation is adopted first in poor (emerging) economies before ‗trickling up‘ to rich countries. In recent years although, the term ‗reverse innovation‘ has gained strategic importance. Still, the literature in the above field is limited, in-spite of its huge scope & scale in emerging economies like India.
In this conceptual study, the researcher should focus on business strategy and talent leaders to promote economies in India. In recent years, many multinational companies have adapted to the challenges of doing business in emerging economies. But as countries such as Brazil, Russia, India, and China (the BRICs) become more familiar, unfulfilled opportunities wait in other, less-developed countries. These frontier markets, as they’re called, include much of sub-Saharan Africa, along with some countries in Central Asia, Latin America, and Southeast Asia.
This article identifies the inescapable elements in the development of a regional, and inter transexenal "Logistics Platform" project; well as the importance of a valuable joint institutions and the participation of stakeholders. A structure that allows the project done with agility, legitimacy and transparency supported by a smart, sustainable and coordinated strategy is proposed.