Reverse Innovation, Innovation Research, Strategy, and Environmental Necessity for Innovation in Emerging Countries

The term reverse innovation or trickle up innovation was first coined by Vijay Govindrajan, Chris Trimble and Jeffery Immelt (2011). ‗Reverse innovation‘ refers to the case where an innovation is adopted first in poor (emerging) economies before ‗trickling up‘ to rich countries. In recent years although, the term ‗reverse innovation‘ has gained strategic importance. Still, the literature in the above field is limited, in-spite of its huge scope & scale in emerging economies like India.