Recently, there has been observed an increasing awareness within business communities on the significance of going green and adopting various environment management techniques. As the corporate world is going global, the business is experiencing a shift from a conventional financial structure to a modern capacity-based economy which is ready to explore green economic facets of business. The term Green HRM has become the buzz word within the business field at present and its significance is increasing manifold with the passage of time.

Reverse Innovation, Innovation Research, Strategy, and Environmental Necessity for Innovation in Emerging Countries

The term reverse innovation or trickle up innovation was first coined by Vijay Govindrajan, Chris Trimble and Jeffery Immelt (2011). ‗Reverse innovation‘ refers to the case where an innovation is adopted first in poor (emerging) economies before ‗trickling up‘ to rich countries. In recent years although, the term ‗reverse innovation‘ has gained strategic importance. Still, the literature in the above field is limited, in-spite of its huge scope & scale in emerging economies like India.