Vol. 14 No. 04 (2026): Volume 14 Issue 04

Articles

• MACHINE LEARNING AND DATA-DRIVEN ARCHITECTURE FOR REAL-TIME ENHANCEMENT OF CUSTOMER ENGAGEMENT AND EXPERIENCE IN PHYSICAL RETAIL ENVIRONMENTS

  1-12

  Jinwoo Park, Minseo Lee (Author)

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• MODELING DIGITAL ENGAGEMENT DYNAMICS AND EMERGING MARKETING ARCHITECTURES IN THE INDIAN PHARMACEUTICAL SECTOR: A TREND AND ADOPTION PATTERN INVESTIGATION

  13-22

  Arif Rahman, Nur Aisyah (Author)

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• RESPONSIBLE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN ACADEMIC RESEARCH PRACTICES IN INDIA: A CRITICAL FRAMEWORK FOR ETHICAL SCHOLARLY TRANSFORMATION

  23-34

  Oliver Brown, Emily Johnson (Author)

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• STRUCTURAL MODELING OF SUSTAINABLE APPAREL CONSUMPTION IN CHENNAI URBAN MARKETS: A MULTI-VARIABLE ANALYTICAL APPROACH TO ETHICAL FASHION DECISION-MAKING

  35-51

  Hans Müllerz, Anna Schneider (Author)

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