BUXORO SHAHRI TURISTIK HUDUDLARINING XIZMAT SIFATINI NETNOGRAFIK TAHLIL QILISH (LABI HOVUZ VA BUXORO ARKI MISOLIDA)

Authors

  • Alimova Shaxnoza Oktyamovna

    Ilmiy rahbar: BuxDU, PhD

    Author

  • Sayitova Dildora Sadriddin qizi

    Talaba: Buxdu 4-bosqich talabasi,

    Author

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Abstract

Annotatsiya: Mazkur taqdiqotda zamonaviy turizm sohasida sifat tadqiqot usullaridan biri bo‘lgan netnografiya metodining qo‘llanilishi o‘rganilgan. Tadqiqot Buxoro shahri misolida olib borilib, asosiy e’tibor Labi Hovuz majmuasi va Buxoro Arki hududlariga qaratilgan. Tadqiqotda TripAdvisor va Google Maps platformalaridagi sayyohlar sharhlari asosida xizmat sifati, sayyohlar qoniqish darajasi hamda mavjud muammolar tahlil qilingan. Tadqiqot jarayonida deduktiv va induktiv kodlash usullari qo‘llanilib, turistik destinatsiyalardagi asosiy muammolar, jumladan narx siyosatidagi nomutanosiblik, servis sifati pastligi hamda infratuzilmaviy kamchiliklar aniqlangan. Nazariy qismda netnografiya metodologiyasining shakllanishi, rivojlanishi va uning an’anaviy etnografiya usulidan farqli jihatlari ilmiy manbalar asosida yoritib berilgan. Amaliy qismda esa sayyohlar fikrlari asosida turizm obyektlarining raqamli obro‘si (e-reputation) baholangan. Tadqiqot natijalariga asoslanib, Buxoro shahrining turistik jozibadorligini oshirish, xizmat sifatini yaxshilash hamda sayyohlar bilan samarali muloqot o‘rnatish bo‘yicha amaliy tavsiyalar ishlab chiqilgan.

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References

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Published
2026-06-09
Issue
Vol. 14 No. 06 (2026): IFSMRC African International Journal of Research in Management (AIJRM)
Section
Articles
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How to Cite

Alimova Shaxnoza Oktyamovna, & Sayitova Dildora Sadriddin qizi. (2026). BUXORO SHAHRI TURISTIK HUDUDLARINING XIZMAT SIFATINI NETNOGRAFIK TAHLIL QILISH (LABI HOVUZ VA BUXORO ARKI MISOLIDA). IFSMRC African International Journal of Research in Management, 14(06), 756-764. https://ifsmrc.org/index.php/aijrm/article/view/460

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